Tailored Insurance Solutions for You

Your Safety, Our Priority

Mission

Our Insurance Approach

Since 1994, Paramount Insurance has been dedicated to providing home, auto, farm, and business insurance to the Alberta community. Our personalized service and direct communication ensure you receive the best coverage tailored to your needs. At Paramount, we believe in building strong client relationships and providing comprehensive support through our PEAK process.

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A picture showing four people, from left to right
Whitney Benson, David Richter, Pattie Richter all of Paramount Insurance, accepting the Small Brokerage of the Year 2025 award from the president of the board of the Insurance Brokers Association of Alberta Crystal Lanz.

Services

We've been right here in Red Deer for 30 years, and we've seen it all. We know life throws curveballs, and that's why we're passionate about making insurance easy to understand, not a confusing jargon-filled headache. We're not some faceless corporation; we're your neighbours, and we genuinely care about helping you feel secure.

Personal

Personal insurance encompasses a range of policies designed to protect individuals and their assets from financial losses arising from everyday risks. It's essentially a safety net for your personal day-to-day life, covering everything from your home and vehicles to your health and future financial security.

Commercial

Commercial insurance is your business's essential safety net. It's designed to protect your operations, assets, and livelihood from the wide range of risks you face every day. We cover everything from your property and vehicles to specialized needs like Directors & Officers (D&O) liability, cyber threats, and specific industry coverages for farms or oil & gas. Our goal is to provide comprehensive solutions that keep your business secure and thriving.

Signing Contract - keeping you protected, insurance contracts

Captive

Captive insurance is when a company creates and owns its own insurance company to cover its own risks, and sometimes those of related entities. It's an alternative to traditional insurance, offering greater control, tailored coverage, and potential cost savings by managing risks internally.

Our Team.

At Paramount Insurance, every conversation starts — and ends — with a real person who cares. These are the voices you’ll hear, the faces you’ll meet, and the people you’ll work with from day one. There are no machines taking your calls, no faceless systems making decisions — just a dedicated team that believes relationships are at the heart of great service.

Joanne Thompson

Commercial Risk Advisor

Personal Risk Advisor

Tanya Michel

Personal Risk Advisor

Heather Fritz

Pattie Richter

Personal Risk Advisor

Tiffany Crone, LLQP

Life Insurance & Personal Risk Advisor

Whitney Benson

Office Administrator

Dave Richter Owner and Commercial Producer, Captive Program Producer

Dave Richter, CAIB, CRM

Captive Insurance & Commercial Risk Advisor

Sheryl Daigle

Office Administrator

Illia Fedoruk

Personal Risk Advisor

"We have been dealing with Paramount Insurance since 1996. Over all those years we have enjoyed amazing relationships with ALL their staff, each and every one has been a pleasure to work with. They have provided helpful advice, as well as the little extras. They always steer us in the right direction!"

Peter L.